Daily Archives: August 15, 2014


Man with Credit Card

The Most Important Sales Strategy: “What’s in it for me?” 1

When I consult with my clients who struggle with marketing or sales initiatives, I always start out the session asking: “what’s in it for me”? In other words, if I am a potential customer you are trying to attract with your marketing campaigns, or you are trying to sell your products or services to, what […]