Author Archives : admin


5 Phases of the Marketing Funnel: From Awareness to Advocacy

As a marketing consultant, I take a diagnostic approach in determining why companies aren’t hitting their goals. All too often companies will assume that their current marketing campaigns just aren’t working (and that certainly may be the case). But there’s typically more beneath the surface that needs to be addressed before we can work on […]

Slide1

7 Signs It’s Time to Hire a Consultant

The year is almost over- are you on track to hit your annual goals? I’m not just referring to your sales goals (although those are critical), I also mean goals of the mission and vision of your company, employee satisfaction and engagement, awareness, and everything else that indicates a strong and successful business. If you’re […]

Three Business People

Shopping Lady

Increase Customer Retention By Setting Proper Expectations

The first (and debatably the most important) strategy in customer retention is properly setting expectations. This actually comes during the sales process, rather than afterward, and this element ends up being the downfall of many “talented” salespeople. Set proper expectations. Imagine buying a new SEO service for your website. The sales person, perhaps feeling pressure […]


Why Integrated Marketing Communications is Like a Brick House 1

Have you ever seen a print advertisement in a newspaper or magazine for a beauty product, food product, automobile, etc., and seen an advertisement on TV for the same product? Maybe you also hear a commercial on the radio for the product, and it sounds very similar to the TV ad you saw. Perhaps you […]

Stone Wall

Headache

Selectivity and Rejection: Why Turning Down Prospects Will Save Your Business

When I was starting out in my career, I was beyond eager to close business. I found myself pounding the phones cold calling, and often ended up somewhere between arguing and pleading with prospects trying to get them to buy. Every “no” felt like a loss to me, and I would try as hard as […]


Increase Customer Retention Through Preventative Maintenance

The most effective way, by far, to expand the lifetime of anything is to consistently do preventative maintenance. You take your car to the shop for tune-ups and oil changes, you visit the doctor’s office for check-ups and immunizations, and you have necessary servicing of large household appliances and systems. Even if things aren’t broken, […]

Woman with Phone Complaint

The Most Important Sales Strategy: “What’s in it for me?” 1

When I consult with my clients who struggle with marketing or sales initiatives, I always start out the session asking: “what’s in it for me”? In other words, if I am a potential customer you are trying to attract with your marketing campaigns, or you are trying to sell your products or services to, what […]

Man with Credit Card

ID-100188439

The Truth About Effective Employee Motivation 1

Employee motivation is one of the toughest challenges that companies of any size face, and employers often take drastic measures to ensure they are rewarding successes of their employees in hopes of increasing overall motivation of their teams. However, what most employers don’t know is that if they changed they way they motivate their staff […]